If you search for the answer to this question, you will find figures ranging from half a dollar to twenty dollars per thousand views. The fortyfold difference is explained by several factors, and we will go through them in order so that you can understand which figure applies specifically to you.

The Figure to Start With

The most reliable data comes from a study that covered three hundred monetized channels and was conducted from May 2025 to May 2026. According to its results, the median revenue per thousand views for long-form videos was approximately two dollars and thirty cents. The median is more important here than the average because it shows the value above which half of the channels earn and below which the other half earns. So if your channel generates approximately two and a half dollars per thousand views, you are in the middle of the market. For contrast, the same study showed that in the children’s and teenage content category, the median is only thirty-three cents, which is approximately seven times less.

Why the Figures in Different Sources Differ by Several Times

There are three reasons, and all of them are systemic. The first is confusion between two indicators. The cost per thousand impressions is what the advertiser pays. Revenue per thousand views is what you receive after the platform takes its share, which is forty-five percent. Because of this, estimates that provide the first indicator are automatically overstated by approximately two times. The second is that most websites with such tables are income calculators and aggregators, meaning they are interested in attractive figures. The third is the geography of the audience, and we will discuss it below, since it creates the largest difference.

How Much They Pay by Country

The main rule is that what matters is not your location, but the country of the viewer.

Approximate revenue ranges per thousand views look like this. Australia gives approximately from two to twelve dollars and, according to some estimates, is the most expensive market. The United States gives approximately from two dollars and twenty-five cents to eleven dollars depending on the source, and this is the largest market in terms of advertising budgets. Canada gives approximately from one and a half to nine and a half dollars.

The United Kingdom gives approximately from one and a half to ten dollars. Germany gives approximately from one and a half to six dollars and has the highest figures in Europe. France gives approximately from one to five dollars. Japan gives approximately from one to three dollars and thirty-three cents. Brazil gives approximately from thirty cents to one and a half dollars. India gives approximately from thirteen cents to three dollars depending on the language of the content and the niche. The difference between the most expensive and cheapest markets is approximately twenty to fifty times for the same number of views.

Ukraine Separately

Ukraine is usually not included in international tables because the market is small. According to Ukrainian industry estimates, revenue per thousand views for a purely Ukrainian audience is approximately from four-tenths to one dollar and twenty cents, although some sources give higher figures. For planning, it is worth taking approximately one dollar per thousand views, and considering anything above that to be a favorable deviation. An important clarification is that a channel with a Ukrainian name may have a significant share of views from Poland, Germany, or the United States, and this changes the final result several times.

How Much They Pay by Niche

Finance, investments, and insurance are the most expensive category, and for an American audience, revenue there is approximately from eight to twenty dollars and above, while the cost of impressions for advertisers reaches from fifteen to fifty dollars. Technology, software, and business topics come next. Real estate, legal services, and education provide above-average figures. Gaming provides approximately from one to three dollars because the audience is younger and advertisers pay less. Children’s content has the lowest figures of all, with a median of about thirty-three cents. Entertainment and music are also at the lower end of the range.

Short Videos

Here the figures are the most consistent across sources, and they are disappointing. Revenue per thousand views for short videos is approximately from three to ten cents, which is approximately ninety-five percent less than for long-form videos. One million views of short videos generates approximately from thirty to eighty dollars. For comparison, the same one million views of a long-form video at the average median generates approximately two thousand three hundred dollars. So the ratio is approximately thirty times in favor of the long format.

Specific Calculations

Now let us convert this into understandable figures. For a purely Ukrainian audience at one dollar per thousand views. Ten thousand views generate approximately ten dollars. One hundred thousand generate approximately one hundred dollars. One million generates approximately one thousand dollars. For a mixed audience at the median rate of two dollars and thirty cents. One hundred thousand views generate approximately two hundred and thirty dollars. One million generates approximately two thousand three hundred dollars. For an American audience in the finance niche at ten dollars. One hundred thousand views generate approximately one thousand dollars. For short videos at five cents. One million views generates approximately fifty dollars. Ten million generate approximately five hundred dollars.

Why Your Figure May Be Lower Than Expected

There are several specific reasons, and all of them can be corrected. Videos shorter than eight minutes do not allow ads to be placed in the middle of the video, which reduces the number of impressions. A large share of views from short videos pulls the channel’s overall figure down because it is calculated across all views together. Limited monetization on individual videos due to non-compliance with advertiser-friendly guidelines reduces revenue on those videos. Audience geography has the greatest impact, and if most views come from countries with low advertising rates, the figure will be low regardless of everything else. The season also matters because advertising budgets increase toward the end of the year and fall sharply in January, and the difference between December and January can be twofold.

What Else Is Included in This Indicator

It is worth understanding that revenue per thousand views does not count only advertising. It also includes a share from viewers’ paid memberships, revenue from paid messages and thanks, as well as from other built-in tools. Therefore, channels with an active community can have a higher figure under the same advertising conditions.

How to Find Out Your Exact Figure

All the data provided above are guidelines, while your actual figure is available in your own channel analytics in the revenue section. There you can also see the breakdown by country, by format, and by individual videos, and it is exactly this data that should be used for planning rather than other people’s tables. If you do not yet have monetization, use the lower end of the range for your niche and geography as a guideline.

Summary

The median revenue per thousand views for long-form videos in 2026 is approximately two dollars and thirty cents according to a study of three hundred monetized channels. For a purely Ukrainian audience, a realistic benchmark is approximately one dollar, meaning one hundred thousand views generate about one hundred dollars. Short videos generate approximately from three to ten cents per thousand views, meaning that for the same amount of money you need approximately thirty times more views, and this is why this format should be considered a tool for attracting an audience rather than a source of income.


Sources

A study by MilX and AIR Media-Tech involving three hundred monetized channels, data from VloggingPro, Fluxnote, OutlierKit, and ytmoneycalculator on rates by country and niche, Ukrainian industry estimates