If you enter this question into a search engine, the first results will cite services that automatically estimate channel earnings. The problem is that these services provide ranges such as from 2.9 million to 46.5 million dollars per year for a single channel.

A sixteenfold difference means that the estimate has no practical value whatsoever, because the service simply multiplies views by an assumed coefficient without knowing the audience's geography, the niche, or the actual rates. Therefore, below, I will rely on only two categories of sources: journalistic investigations by Ukrainian publications and public statements made by the creators themselves.

How Much Does the Platform Pay Ukrainian Channels?

Let's start with the base rate, because everything else is calculated from it. According to industry representative Olha Tyshchuk-Volska, the platform takes forty-five percent of advertising revenue, while the channel owner receives fifty-five percent. She also provides an important clarification regarding two indicators. The price at which the platform is willing to sell Ukrainian content to advertisers is approximately two dollars per thousand views. The actual price for which the content was sold is lower, at approximately $1.50 to $2.50 per thousand views. Another industry estimate gives lower figures: approximately seventy cents per thousand views on average across Ukraine, around thirty cents for children's channels, and up to two dollars for business-related content. The difference between these estimates can be explained by the fact that they refer to different types of content and different periods. Therefore, it is worth using a range rather than a single figure as a reference point.

Specific Figures for Individual Channels

According to research by a Ukrainian publication, the monetization revenue of individual channels over three months was as follows. A film channel earned approximately $1,600. An interview channel earned approximately $4,000. An entertainment project earned approximately $5,200. The personal channel of a well-known presenter earned approximately $8,100. A travel channel earned approximately $13,200. A news channel belonging to a major media outlet earned approximately $250,000.

By category, the picture looks like this. News channels that publish up to fifty videos per day earn more than $50,000 per month. Entertainment channels earn from $5,000. Personal channels earn from $1,000. Interview channels earn from $800.

An important caveat: these figures come from a study published earlier, so they should be treated as an indication of the general scale rather than the current situation. Rates and audiences change every year.

The Main Finding of These Studies

When revenue from brand integrations was added to monetization revenue, the picture changed dramatically. The same interview channel that received approximately $4,000 from the platform reached approximately 500,000 hryvnias per month with integrations. The personal channel that earned approximately $8,000 from monetization reached around one million hryvnias with integrations. The travel channel reached approximately 900,000 hryvnias with integrations.

In other words, revenue from direct agreements with brands exceeded revenue from the platform's advertising by approximately three times. This is the same conclusion we reached for all other platforms. The service is a showcase, not an employer, and the main money comes directly from advertisers.

What the Creators Themselves Say

Presenter Oleksii Durniev publicly estimated that a blogger with one million followers in Ukraine could earn approximately $10,000 to $40,000 per month, depending on the niche. This estimate is consistent with journalists' calculations if both sources of revenue are taken into account: monetization and integrations. It is important to understand that reaching one million followers in the Ukrainian segment is an exceptional achievement, and there are only a handful of channels of this size.

About Rankings of the Richest Channels

Rankings of the most profitable Ukrainian channels are usually topped by children's channels with audiences of several million, and estimates of their revenue reach hundreds of thousands of dollars per month. However, the descriptions of these rankings usually include a note that these channels are Russian-speaking or English-speaking. In other words, they are formally Ukrainian in terms of their country of registration, but in practice, they target a completely different audience and operate at completely different rates. They have no connection to the Ukrainian segment in terms of language and audience, so using their figures as a reference when planning your own channel is pointless.

A Separate Category With the Largest Volumes

Ukrainian TV series collected at least 600 million views on the platform over one year across dedicated channels. According to the expert mentioned above, large channels with between 10 million and 30 million views per month can earn approximately $50,000 to $70,000. At the same time, a single episode of a series can generate anywhere from a few hundred to several thousand dollars, and the number of views is never directly proportional to the money earned.

This shows that the largest revenues in the Ukrainian segment are generated not by blogger content, but by media content, namely news and TV series, where scale makes the difference.

What This Means for You

Automatic channel revenue estimators are unsuitable for planning because their margin of error can be several times the actual figure. Advertising revenue from the platform is a starting point for a Ukrainian channel, not the ultimate goal, because integrations generate approximately three times more. The niche determines revenue more strongly than the number of followers, since an interview channel and a travel channel with comparable audiences generate different figures. Publishing volume is a separate factor, which is precisely why news channels posting dozens of videos a day outperform everyone else. It is not worth using the figures for children's channels in these rankings as a reference, because they target a different audience.

A realistic benchmark for a creator who publishes content in Ukrainian for a Ukrainian audience looks like this: with 100,000 views per month, advertising revenue will be approximately $100–$200. This is the figure to start planning with, rather than the millions quoted in rankings. I have written separate articles with more details about how much is paid per thousand views and how to choose a niche.

Why Exact Figures Do Not Exist

Creators rarely share information about their earnings, and public data simply does not exist for most channels. The platform shows channel owners only their own revenue, meaning they cannot even see how much the platform itself has earned from their content. Revenue from integrations is a commercial secret between the parties and is published only when one of them decides to disclose it.

As a result, any consolidated revenue tables are either estimates or compilations of individual public statements, and they should be treated accordingly.


Sources

Research by the publication Ekonomichna Pravda on the earnings of Ukrainian bloggers; an article by Detector Media featuring comments from Olha Tyshchuk-Volska; public statements by creators; articles by RBC-Ukraine and ZAXID.NET.